How Pixiweb Boosted the Digital Presence of Peri Industries

Peri Industries is a trusted name in the industrial sector, specializing in high-quality surface preparation equipment for various industries. Their products cater to businesses that require reliable and efficient solutions for cleaning, finishing, and preparing surfaces.

While Peri Industries had strong expertise and a solid offline reputation, they wanted to expand their reach digitally and generate consistent B2B leads. That’s where Pixiweb stepped in with a focused digital marketing and web optimization strategy.

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Project URL
www.periindustries.com
Client
Peri Group
Release Date
15th April 2024
Launch Project
portfolio-cases-03

Challenges:

Before collaborating with Pixiweb, Peri Industries faced several key challenges:

  • Low Online Visibility: The website was not ranking for important industrial keywords.
  • Limited Lead Generation: Very few inquiries were coming through the website.
  • Highly Niche Market: Target audience was specific, making it harder to reach the right buyers.
  • Unoptimized Website Structure: Product pages lacked proper SEO and clear call-to-actions.
  • Ineffective Advertising: Previous campaigns failed to deliver quality B2B leads.

These issues made it difficult for Peri Industries to compete in the digital space and scale their business online.

Pixiweb’s Strategy:

Pixiweb implemented a data-driven and industry-focused strategy to improve visibility, attract the right audience, and generate high-quality leads.

1. SEO Optimization (Industry-Specific)

  • Conducted deep keyword research targeting terms like surface preparation equipment, industrial shot blasting machines, and floor preparation tools.
  • Optimized product pages with SEO-friendly content, meta tags, and structured data.
  • Improved internal linking and technical SEO to boost search engine rankings.

2. Website Optimization & UX Improvement

  • Redesigned key pages to make them more user-friendly and conversion-focused.
  • Added clear CTAs like “Request a Quote” and “Contact for Industrial Solutions”.
  • Improved loading speed and mobile responsiveness.

3. Google Ads (B2B Lead Generation)

  • Created highly targeted Google Search campaigns focusing on industrial buyers.
  • Used long-tail keywords to capture high-intent searches.
  • Implemented conversion tracking to measure inquiries and optimize campaigns.

4. Meta Ads for Brand Awareness

  • Ran awareness campaigns to build visibility among industrial audiences.
  • Used professional creatives highlighting product applications and benefits.

5. Content Strategy

  • Developed informative content explaining product uses, benefits, and industry applications.
  • Focused on educating potential clients to build trust and authority.

Results:

After implementing these improvements, Peri Industries experienced several positive outcomes.

Peri Industries Case Study

After implementing Pixiweb’s strategy, Peri Industries achieved strong and measurable growth:

  • +120% Increase in Website Traffic through SEO and paid campaigns
  • 2.5x Return on Ad Spend (ROAS) from Google Ads
  • +150% Growth in B2B Inquiries
  • Improved Search Rankings for key industrial keywords
  • Higher Engagement on Website due to better UX and content
  • Reduced Cost Per Lead by 35%

These results helped Peri Industries establish a strong digital presence and consistently generate quality business leads.

Conclusion:

Peri Industries’ transformation shows how a well-planned digital strategy can help even niche B2B businesses grow online.

With Pixiweb’s expertise in SEO, Google Ads, and conversion optimization, the company successfully increased visibility, generated targeted leads, and improved overall ROI.

If you’re an industrial or B2B business looking to grow your online presence, Pixiweb can help you achieve scalable and measurable results.